Tag Archives | Solar

Bill Clinton talks Solar on The Daily Show with John Stewart

Former President Bill Clinton gives a big shout to Walmart on The Daily Show! Check it out at 1:40 mins in! Also check out the Top 20 corporate solar users blog
post from earlier this week.

PG&E Announces New Green Energy Program To Give Electric Customers More Renewable Options

“Green Option” Reflects PG&E’s Commitment to Clean Energy and Customer Choice

PG& E (Public, NYSE:PCG) happens to be one of the most innovative utilities in North America. They are giving their customers the option to buy clean energy over traditional fossil fuel driven generation. However,  innovation cost money and since they are an IOU (investor owned utility), well the cost gets passed onto the end consumer.

PG&E press release link

The cost to use the “clean” energy from PG&E comes at a premium, more than traditional generation. Similar to other utilities in the United States. For example, OG&E out of Oklahoma.  (Public, NYSE:OGE) OG&E has a similar program were you can opt to purchase “wind” energy.  You are not actually getting power directly from the wind turbine, but rather out of OG&E ‘s renewable portfolio of generation.

Good news, there is a solution! A residential solar lease will allow you to generate your own clean energy, at a fixed cost, which can be cheaper than what you are currently buying traditional generation from PG&E now!

Contact  us to see if your home qualifies!

We will provide you with a free residential solar quote to help you Go Solar!

Infographic: What if Solar Were on Every Roof?

Infographic: What if Solar Were on Every Roof?

One Block Off the Grid

Southern California Edison seeking 40% rate increse from 2012-2014

If you thought Electricity was expensive here in California now, wait until next year. Edison has gone to the CPUC to get a 40% rate increase over the next 3 years. The rate increase is based on capital expenditures from the Smart Meter program and the new legislation requiring Edison to increase their renewable portfolio to 33% by 2020, to name a few…

The below info was pulled from the Ratepayer advocates website, this is the institution that is keeping Edison in check and not allowing them to walk all over the ratepayers of the territory.


The Division of Ratepayer Advocates (DRA), an independent consumer advocacy division of the California Public Utilities Commission (CPUC), on Wednesday released a report calling for a $3.7 billion reduction to Southern California Edison’s requested revenue  increases taking effect in 2012.

As a part of its general rate case, Edison has requested a revenue increase of $4.6 billion from 2012 to 2014. DRA analysis has determined Edison’s cost claims to be overstated by some 80 percent and urges the CPUC to approve a revenue increase of only $833 million. Edison’s request constitutes a 40 percent increase over current levels while DRA’s report recommends an 8 percent increase. DRA will present its analysis during evidentiary hearings before the CPUC in July.

“Our report finds bloated cost estimates in Edison’s request,” said DRA acting director Joe Como. “DRA’s recommendations represent a fair increase based on reasonable cost estimates.  Edison should be looking to trim its expenditures and be more sensitive to its customers’ financial needs.”

Edison asserts that additional revenue is needed to cover higher costs associated with, among other things: operating and maintaining its systems; serving its customers; capital investments; health benefits; employee salaries; and pension contributions.  DRA’s own independent forecasts of these costs over the next three years are, cumulatively, $3.7 billion lower than what Edison estimates.

California Electricity Rates

What does this mean for a rate payer in Edison territory. Well, your 300$ bill could go up to 420$ over 3 years or on the low end up to $321. Most likely it will fall in between. Either way your bill is going to go up for electricty here in southern California.

Below is the timeline to how this will play out. There is a public hearing scheduled for July and as more info becomes available I will keep you posted


If you want to do something about it and generate 50-70% of your energy on your roof from a renewable clean source of electricity please contact me and I will show you how you can do this with little to no out of pocket money!

Contact Me

Governor Jerry Brown signs Bill increasing Californias renewable energy portfolio to 33%

The newly appointed Governor of California signed legislation (Senate Bill SB X1-2) on April 12th stated California investor owned utilities are required to increase their renewable energy portfolio to 33% by 2020. Brown stated that “this is bringing important benefits to the state of California, stimulating investment in green technologies in the state, creating tens of thousands of jobs, improving the air quality locally, promoting energy independence, and reducing the green house gas emissions in the state.”

What does this mean for you?

As a home owner in the state of California you are now entering an unprecedented time when it comes to energy. You now have the choice to empower your home with renewable and take advantage of the incentives offered by the Investor Owned Utilities or allow the utilities to invest their own capital into large scale utility sized renewable projects like the one below

Southern California Edison Launches Nation’s Largest Solar Panel Installation

click here for details

Two things can happen:

You can take advantage of the subsidies from the Utility to mitigate the cost of the installation on your home. These subsidies are drying up quickly, as more home owners pull from the rebate pool the rebates are ratcheting down. Check out the California Solar Incentive trigger tracker below

This info changes weekly

Option two is to let the IOU’s invest their own money into the large scale Utility projects and pass the capital investment onto the customers throughout the respective territory in the form of rate hikes.

You have the choice, empower yourself and do the right thing!!


Please feel free to contact me direct for additional info on my contact page on how to move forward with Solar electricity with little to no out of pocket money



Residential Solar PV Systems Boost Sales Price Of California Homes

Residential Solar PV Systems Boost Sales Price Of California Homes

This is great news for anybody thinking about going solar. With Company like American Solar Direct offering little/no out of pocket lease programs home owners can increase the value of their home without spending any money. This is the only remodel you could do to your house that would not cost you anything!! Check out the study that just came out of Berkley below:

New research by the U.S. Department of Energy’s (DOE) Lawrence Berkeley National Laboratory finds strong evidence that homes with solar photovoltaic (PV) systems sell for a premium over homes without solar systems. “We find compelling evidence that solar PV systems in California have boosted homesales prices,” says Ben Hoen, the lead researcher on the study and a Principal Research Associate at Berkeley Lab. “These average sales price premiums appear to be comparable with the average investment that homeowners have made to install PV systems in California, and of course homeowners also benefit from energy bill savings after PV system installation and prior to home sale.” The research finds that homes with PV in California have sold for a premium, expressed in dollars per watt of installed PV, of approximately $3.90 to $6.40/watt. This corresponds to an average home sales price premium of approximately $17,000 for a relatively new 3,100 watt PV system (the average size of PV systems in the Berkeley Lab dataset), and compares to an average investment that homeowners have made to install PV systems in California of approximately $5/W over the 2001-2009 period. “This is a sizeable effect,” says co-author and Staff Scientist Ryan Wiser of Berkeley Lab. “This research might influence the decisions of homeowners considering installing a PV system and of home buyers considering buying a home with PV already installed. Even new home builders that are contemplating PV as a component of their homes can benefit from this research.” Approximately 2,100 megawatts (MW) of grid-connected solar PV have been installed in the U.S. California has been and continues to be the country’s largest market for PV, with nearly 1,000 MW of installed capacity. California is also approaching 100,000 individual PV systems installed, more than 90% of which are residential. Though an increasing number of homes with PV systems have sold, relatively little research has been performed to estimate the impacts of those PV systems on home sales prices. The Berkeley Lab research is the first to empirically explore the existence and magnitude of residential PV sales price impacts across a large number of homes and over a wide geographic area. The research analyzed a dataset of more than 72,000 California homes that sold from 2000 through mid-2009, approximately 2,000 of which had a PV system at the time of sale. “This is the most comprehensive and data-rich analysis to date of the potential influence of PV systems on home sales prices,” says co-author and San Diego State University Economics Department Chair Mark Thayer. The research controlled for a large number of factors that might influence results, such as housing market fluctuations, neighborhood effects, the age of the home, and the size of the home and the parcel on which it was located. The resulting premiums associated with PV systems were consistent across a large number of model specifications and robustness tests. The research also shows that, as PV systems age, the premium enjoyed at the time of home sale decreases. Additionally, existing homes with PV systems are found to have commanded a larger sales price premium than new homes with similarly sized PV systems. “One reason for the disparity between existing and new homes with PV might be that new home builders also gain value from PV as a market differentiator that speeds the home sales process, a factor not analyzed in the Berkeley Lab study,” says co-author and Berkeley Lab Principle Scientific Engineering Associate Peter Cappers. “More research is warranted to better understand these and related impacts.”


Solar Rally Might Fizzle After Nuclear Accident ‘Hysteria’

The rally in solar shares after Japan’s atomic accident may fizzle because the crisis won’t quickly boost demand for renewable power, investors including First Empire Asset Management’s Michael Obuchowski said.

“The hysteria that helped run up solar stocks was not warranted by the damage in Japan,” Obuchowski, chief investment officer of the Hauppauge, New York-based firm that owns shares inFirst Solar Inc. (FSLR), said in an interview. “Down the road it may lead to policy changes and the restoration of incentives, but I don’t see that happening yet.”

The Bloomberg Global Leaders Solar Index fell 1.6 percent today, having risen as much as 10 percent since March 11, when an earthquake and tsunami in Japan knocked out cooling systems at a Tokyo Electric Power Co. reactor, releasing radioactive pollution. While the incident triggered speculation governments will scale back nuclear power in favor of renewable, solar panel demand is stagnating.

Installations worldwide will climb 2.7 percent to 18.9 gigawatts this year after more than doubling last year, Bloomberg New Energy Finance estimates. Government decisions needed to push up demand faster aren’t likely to be made this year, said Tucker Twitmyer, who helps manage $400 million in clean energy investments at EnerTech Capital Partners.

Dependent on Government

“Solar is still so dependent on government incentives I don’t think we’ll see any real boost to sales in the short term,” Twitmyer said from the fund’s base in Conshohocken, Pennsylvania. “The real winners will be natural gas and energy efficiency.”

Tempe, Arizona-based First Solar, the world’s biggest supplier of thin-film panels, climbed 10 percent since the accident through yesterday and China’s Trina Solar Ltd. (TSL) rose 20 percent. First Solar was down 2 percent to $150.98 as of 12:37 p.m. and Trina sank 3.6 percent to $26.88. The Bloomberg solar index dropped 1.7 percent to 112.66 points.

Germany has idled seven reactors and said it would review plans to extend the life of other plants. Britain, Spain, China and India also are considering the lessons they can learn from the accident, which may delay efforts to expand nuclear power there.

Setback for Nuclear

While that’s a setback for nuclear energy, it will take longer for a shift toward renewable power supplies because the cost of wind and solar remains too high to compete without subsidies, John Rowe, chief executive officer of Exelon Corp. (EXC), said in an interview at Bloomberg’s headquarters in New York.

“What’s happening in Japan will definitely increase demand for solar and wind,” said Rowe, whose Chicago-based company is the biggest U.S. operator of nuclear plants. “Right now, though, the prices are too high to compete with natural gas, which is the real queen here.”

Germany, France, Spain and Britain are curbing incentives for solar energy, and legislation that would have mandated more renewable energy use stalled in the U.S. last year.

New natural gas turbines can produce power for about $60 a megawatt-hour, which is 28 percent cheaper than new wind power and 75 percent less than solar photovoltaic panels, New Energy Finance estimates.

Gas-fired generation is the likeliest beneficiary in the U.S. from the crisis in Japan, said Angus McCrone, chief editor at New Energy Finance in LondonChina will shift its focus for the 2020s further into efficiency, wind and coal with carbon capture and storage, the technology that traps and buries coal- burning emissions, he said.

Seismic Risk

“The U.S. and China are likely to persevere with current reactor building plans, but long-term nuclear expansion in both countries will be scaled back and subject to higher seismic risk hurdles,” McCrone said.

The Obama administration plans to expand a loan guarantee program for nuclear plants to $36 billion, from an existing $18.5 billion, U.S. Energy Secretary Steven Chu said in a congressional hearing on March 16.

“It shouldn’t make any noticeable difference to short term PV demand,” said Jenny Chase, solar analyst at New Energy Finance. In the longer term, “consumers will find solar levies a sweeter pill to swallow if they think the alternative is more nuclear power.””

To contact the reporter on this story: Christopher Martin in New York atcmartin11@bloomberg.net

To contact the editor responsible for this story: Reed Landberg at landberg@bloomberg.net